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About Us
Committed to Authentic Taste
Avinash Products is a family-run food brand rooted in the rich culinary traditions of Malenadu, Karnataka. Since 1984, we have been preparing traditional pickles, chutneys, masala powders, and ready mixes using methods passed down through generations. Our products are made the same way they have always been prepared in traditional homes — carefully crafted in small batches using real ingredients, without artificial additives or industrial shortcuts.
What began as a small home kitchen in Shimoga has grown into a trusted brand known for purity, authenticity, and traditional flavours. Even after four decades, our commitment remains unchanged: to deliver food that feels homemade, honest, and rooted in tradition. Every jar we produce reflects the taste of Malenadu kitchens — natural, simple, and full of character.
Our Mission
To preserve and share the authentic flavours of Karnataka’s Malenadu region the way they have always been made in traditional Brahmin homes.
Our Vision
To become Karnataka’s most trusted name for authentic, home-style food products — reaching every household across India while staying true to the recipes,
Our Taste Promise
Every jar carries the memory of a Malenadu kitchen — the tang of wild Hog Plum, the warmth of stone-ground masala, the clean bite of a brine-cured pickle.
Our History
The Story Behind Avinash Products
The Malenadu region of Karnataka, located along the lush Western Ghats, is known for its rich biodiversity and unique food traditions. Many recipes from this region have been passed down quietly through generations, preserved within family kitchens.
Wild fruits such as Hog Plum, Appe Midi, and Kanchi Kai, along with carefully blended spice powders, form the foundation of many traditional Malenadu dishes.
Avinash Products began in 1984 in Shimoga, inspired by the desire to preserve these rare and authentic flavours. What started as a small home-based preparation soon gained recognition among families who appreciated the purity and homemade taste.
Over the years, the brand has grown steadily while staying true to its roots. Even today, our products continue to follow the same recipes and preparation methods that defined the beginning of our journey.
Our Traditional Process
Every Avinash product follows a careful process designed to maintain authenticity and quality. From sourcing ingredients to delivering the final product, each step reflects our commitment to traditional preparation.
Sourcing Ingredients
We carefully select raw materials from farms and forests across the Malenadu region. Seasonal fruits and spices are sourced locally.
Cleaning and Preparation
All ingredients are inspected by hand. This careful preparation ensures that only the best ingredients move forward to the next stage.
Grinding and Blending
Masalas and chutney powders are roasted and ground using traditional methods that preserve the aroma and flavour of the spices.
Small Batch Preparation
Pickles and mixes are prepared in small batches to maintain consistency and freshness. Each batch follows original family recipes that have been used for decades.
Quality Inspection
Before packing, every product is checked properly to ensure it meets our quality standards in taste, appearance, and packaging.
Packing and Dispatch
Finally, products are packed carefully and prepared for delivery so customers receive food that is fresh, authentic, and ready to enjoy.
Committed to Authentic Taste!
We believe that pure, homemade food — made with love and without shortcuts — is the foundation of good health and a happy home.
